Roman Kmenta
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Mag. Roman Kmenta

„Not at any price!"“

"Increase value instead of lowering price" – this perhaps best sums up Roman Kmenta‘s messagewhen it comes to the economy and society. As a qualified business economist, he is the expertwhen it comes to value-driven pricing and has co-authored several books – the most recentbeing "Nicht um jeden Preis" ("Not at Any Price"). Roman Kmenta is a sought-after speakerand makes a passionate "plea for what is of value in the age of what is cheap" in his speechesacross Europe. Following his corporate career with companies such as Opel and Samsonite,which took him to half of Europe as a sales and marketing expert and manager, he decided topursue an entrepreneurial career. Since then, he has successfully built up several companies.In his talks, Roman Kmenta entertains his audiences with a humorous firework display of bestpracticeexamples. He helps companies and entrepreneurs increase their value and achievehigher prices and fees.

Not at any price – A plea for what is valuable in the age of what is cheap

  • How to sell on value rather than on price
  • How to build a value-based image and avoid price wars
  • How you can enjoy healthy growth with a continuous value
  • enhancement strategy
  • How to double your profit with 1% more

StoryPricing – Increasing value with stories

  • What you can learn about increasing value from Apple, etc.
  • How to deliberately make customers your fans with a product story
  • How to develop your turnover in the long term with valueenhancing wording
  • How you can tangibly increase added value with Touchpoint Management and make your brand even more valuable

The psychology of the price – what makes people tick

  • What you should know about human psychology when it comes to price decisions
  • Which psychological pricing levers to use to significantly increase your sales
  • How the pros influence a customer‘s price perception and what you can learn from this

Additional topic:

  • Pricing psychology stratergies in online marketing

"Compact, educational and yet very entertaining. And Mr Kmenta was able to give great answers to every follow-up question. Totally persuasive!"
Jonas Hetzer, Dep. editor-in-chief, Impulse Medien GmbH

"A firework display of inspiration, a plea for added value, a persuasive, understandable and valuable contribution for our 400 participants at Baumit Baufachtag 2018 in Spielberg! Every single minute of Roman Kmenta‘s talk, „Not at any price“, was concise, simple and entertaining."
Dr Georg Grimschitz, Marketing Manager, Baumit

"He was simply great! Really, really great. Outstanding, both in terms of content and rhetoric. His humorous insights and stories rounded off the presentation perfectly."
Karin Furtner, Managing Director, Frau in der Wirtschaft – Economic Chamber of Vorarlberg

Zu teuer!: 118 freche, humorvolle, überzeugende und profitable Antworten auf Preiseinwände
Zu teuer!: 118 freche, humorvolle, überzeugende und profitable Antworten auf Preiseinwände

» Produkt auf Amazon

Nicht um jeden Preis: Mehr Gewinn, mehr Wert, mehr Freude im Business
Nicht um jeden Preis: Mehr Gewinn, mehr Wert, mehr Freude im Business

Goldegg Verlag

» Produkt auf Amazon

Der Stretch-Faktor. Raus aus der Routine des Lebens und auf zu neuen Möglichkeiten
Der Stretch-Faktor. Raus aus der Routine des Lebens und auf zu neuen Möglichkeiten

SIGNUM Wien

» Produkt auf Amazon

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Category
Marketing & sales
Fees

Keynote speech: Honorary group E

Daily rate: Honorary group E

Lecture languages
German German
English English
Videos